Let me tell you something interesting.

People insist on the wrong issues, ideas, etc.

They have a perspective of the market and they go for it without listening to the market.

And that’s the receipt for failure.

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Let me tell you a story.

It’s about Mr. Pemberton.

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If you don’t know him, Pemberton is the guy who invented Coca-Cola.

Yes… that thing that you add to bad whisky or run to make it palatable.

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Well… the guy spent 17 years making mixtures.

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Yes… 17, not 1, 2, 5, or 8, or 12, or 15… 17.

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Pemberton was a pharmacist, and like all pharmacies at the time, he sold digestive drinks and things like that.

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So one day, he decides to put his invention up for sale.

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And here’s the important part.
The drink had been designed to be served with plain water, but an employee who was there didn’t get it and he made a mistake: he added sparkling water.

Damn, what a mistake.

The next day, the same customer who had tried the first Coca-Cola with sparkling water asks for another one.
But this time, they serve him the real Coca-Cola formula, with plain water.
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This touched the balls of the customer who got mad and said…

“Where are the bubbles? What happened to the bubbles? This is undrinkable without bubbles.”

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So, Pemberton listened to the customer and thought...
“Coca-Cola had to be with bubbles.”

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The rest is history.

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In the link below, you can learn about my Pemberton’s moment in real estate.

​Even you can make money in real estate​

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