Weekly insights on how to perform when it matters | High-stakes decisions. Real situations. No BS. | 👇JOIN +2k readers 👇
Fast and permanent
|
Change can happen to you. If you are one of those that think that a person cannot change… go to the ophthalmologist, you need a review. If you are one of those that think that YOU can’t change and grow… there is a bottom that says unsubscribe. Please click. Change can be fast. Change can also be permanent. Vinh Giang, a raising start in communication, says that “don’t be so attached to who you are in the present, that you don’t give the future version of you a chance”. And he is so right. We are attached to our habits, even if we know that they are bad. To our friends, even if they are toxic. To our city, even if we know there is no great future there. To our routines, Netflix series, and so many other things… You know the quote. It’s crazy to do exactly the same and waiting for different results. Change can happen to you, but you need to want it. Change can be fast, but you need to want it… fast. Change can be permanent, but you need to want it… permanent. No stupid and impossible diets here. There is so much I could tell you about these three concepts… change, fast and permanent. A way to start is clicking below. Price will go up in a few days. Enjoy.
PD 1: If you liked this email, don't keep it in secret and forward it to a friend. They will thank you enormously one day. PD 2: If somebody has sent you this email and you want to receive emails like this yourself, visit vicentevalencia.com PD 3: If you want unsubscribe, click the link below. |
Vicente Valencia
Weekly insights on how to perform when it matters | High-stakes decisions. Real situations. No BS. | 👇JOIN +2k readers 👇
January 2009. Tropicana, PepsiCo’s orange juice brand, was the undisputed leader in the US. Its flagship product, Pure Premium, was generating more than $700 million a year. A beautiful business. So what does a company do when everything is going really well? Sometimes, it overthinks. And screws it up. Someone in an office decided that the old packaging, the iconic orange with a straw stuck into it, was outdated. It needed to be modernised. It needed to be brought into the present. You know...
Look. Capital does not flow into PPPs because the project is important. Or because the Government wants it. Or because the infrastructure is badly needed. This is something many get wrong. Capital flows when the project makes sense. When revenues are clear. When risks sit with the parties best able to manage them. When governance works. When the financial model survives serious scrutiny. When the documents answer difficult questions before investors ask them. In summary, when money can...
Look. Leverage is not only what you can actually do. It is what the other side believes you can do. That matters. Especially in big infrastructure projects and SPVs. Every contractor, operator, supplier, authority and shareholder is constantly assessing two things: What can they gain? And what could they lose? Find that out, and you start negotiating properly. Not emotionally. Not aggressively. Properly. You understand what matters to them. You understand what they fear. And you use that...