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How I met the King and Queen of Spain
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It was a test. Just for fun. I get an idea, I test it immediately. No second guesses. No “mañanas”. ​ When I started selling services through this newsletter, there was something I knew was far more important than the services themselves. Transformation. Awareness. Control. Network. I was totally aware of this. And it’s something you should never lose sight of. No matter if it is for your own business or you work for someone else. ​ But also… communication. ​ It doesn’t matter how good you are at what you do if you can’t communicate it first. ​ But even before that… You won’t arrive very far if you are not known. ​ I go on the street, I meet someone, I talk about this newsletter. People that read it. Stories I tell. Responses from subscribers. ​ First, to be known. Second, communicate what you know. ​ Life is selling. Selling is like seduction. ​ If you’re handsome and you know how to seduce, great. But if you’re ugly and a great seducer, you’ll still get a ton of attention. And definitely more than the handsome guy who’s dull, hesitant, clumsy, or broke. ​ But you need to be in the bar first, and be noticed. ​ When I was 17, I had an accident. I injured myself in the knee. I was with a group of 350 students and the following day I had an audition with the King and Queen of Spain. Being travelling with so many people, I could not get a pair of crutches. I was “dating” a girl, one of those students, so I asked… “Can I get your shoulder and use it as a crutch?”. The King and the Queen were passing by, shaking hands with all of us. They saw me, holding my “friend”, a lovely postal card. And we stayed talking for a while. A few minutes, while I told the story of my injury. Of course, it was me and my “girl” on the news. It was a famous student programme and it was lovely to see the King and Queen so chatty with kids… Directly to TVs and the main News. ​ Fine. ​ The curious thing is that I could not finish the programme that year because of the injury. So I repeated next year. Again, an audition with the King and Queen. I was passing by, this time as any other normal student… I shake the King’s hand. Then I shake the Queen’s hand. But… she kept holding! Eh??? I looked at her… “Are you the one with the broken leg with saw last year?”. White. Incredulous. We kept chatting. I told them about my injury and why I was there again. Of course… Again on the news. ​ That’s the power of being noticed. ​ So… Next time… what would you use to get noticed? Maybe your knowledge? Anecdotes? ​ A good database can be found below. ​ ​ PD 1: If you liked this email, don't keep it in secret and forward it to a friend. They will thank you enormously one day. PD 2: If somebody has sent you this email and you want to receive emails like this yourself, visit vicentevalencia.com PD 3: If you want unsubscribe, click the link below. ​ ​ |
Vicente Valencia
I talk about Personal Growth, Management, Infrastructure and More | C-Suite Executive | Mentor, Coach, Strategic Consultant | Real Estate Investor | 👇JOIN +2k readers 👇
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