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I say it many times. People prefer to be right than making money. Successful people though have less ego and more money in their pocket. Don’t believe so? Let me ask you what you would do in this situation. In 1997, the movie The War of Troy premiered, with a production budget of $15 million. Easy… probably you never heard of it, right? Well… after it was completed, it was shown in two theatres, sold $309 in tickets, and Warner Brothers pulled it. Sent it to hell. Why? Why not show it in more theaters and at least try to recover part of the investment? The movie was already made, what difference would it make? The reason is simple: money over ego. Do you know what the most expensive part of a movie is? Advertising. Warner Brothers thought the movie was a piece of sh*t and preferred to write off $15 million rather than spend another $30 or $40 million trying to save it. A $15 million loss added to the profit and loss statement, and they moved on. Easy. Fast. Next project. Let’s make more money. I don’t know what you would have done, but I can imagine things like social media campaigns, big billboards, interviews on TV, complain about the economy, the algorithm, etc. Instead of accepting defeat and changing course. Ego over money, as I said. This happens every day to billions of people out there. They keep the job they don’t like. They keep the business that does go anywhere. They keep the partner that is stealing them. They keep their position in the company that is going to hell. They keep away of investing. They keep the same bank for their mortgage. Etc. You can do much better than that… If you need a hand, click below.
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That’s how many countries approach infrastructure. Big pipeline. Big announcements. Zero learning. Norway did the opposite. Smart those guys. In the early 2000s, they tested PPPs with just three projects: E39 Klett–Bårdshaug (opened 2005) E39 Lyngdal–Flekkefjord (opened 2006) E18 Grimstad–Kristiansand (opened 2009) That’s it. Three shots. Not fifteen. Not a political fireworks show. A controlled experiment. Same model. Same timeframe. Comparable results. And guess what? They delivered. On...
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