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Having conversation with people in their sixties and over gives you a different perspective to what’s the world today. Those people are my parents. Probably your parents too. Those people still shape our minds and thinking. And we perpetuate that mindset, at least, partially, in our children. Our parents lived a very different world. They could expect their companies to take care of them, or the states. Today companies can’t do that. The states are broke. The average life of a company in the 1950s was just over 60 years. Today it is less than 20 years. In 10-15 years time, this will be below 10… Don’t look at the debt of the states in the 50s and today, or you’ll feel sick. Our parents lived in a world where you could thrive in the corporate ladder. Today, no matter how high you are, that’s the path to fear and insecurity. Your brain is your only weapon. And trust me. You’re alone. No company, no state will save you. Just your brain. And for your brain to thrive, it needs to be filled with knowledge and the feeling of empowerment. Then, it needs do, do and do, to keep learning, and your freedom developing. You can read some of that path in the stories I tell below.
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The system worked perfectly. The satellites tracked the trucks. The software calculated the tolls. The invoices were ready. The gantries were already installed across France. 173 of them. Steel structures over highways, quietly waiting for trucks to pass and pay. The project cost almost €1 billion. It was called the Écotaxe Poids Lourds. The idea was simple. Heavy trucks should pay for using the roads. Especially foreign trucks crossing France. Elegant. Who would say no to such a great idea?...
My wife had been unsuccessful for a while. She tried three times. Her ads expired those three times. $75 the higher bid. She wanted at least 100$ for an almost new bike that our son used 5-10 times max. She published the ads with 100$. The price new: 160$. She told me. I listened. Shall I call the buyer that offered me 75$? No, I said. Increase the price to $120 in the ad. Seriously? But new it’s 160 and this one is almost 2 years old. 120$, go, try. 24 hours later… Sold, 100$. WOW! My...
Alfred Hitchcock had a peculiar habit. He appeared for a few seconds in almost every one of his films. At first it was a joke. Then it became a problem. Audiences started watching the screen obsessively, trying to spot him. They were no longer following the story. They were hunting Hitchcock. So in films like Psycho, he solved it in a simple way. He appeared right at the beginning. Problem solved. Distraction gone. When I review PPP bids, clients always ask the same question. “Vicente…...