When I assess how most professionals and entrepreneurs manage their time, I see the same mistake on repeat.

They treat every task as equally important and/or equally urgent.

So, they get bogged down with massive to-do lists, where responding to administrative emails assumes the same importance as servicing top clients.

Stress is high.

Burn-out massive.

Effectiveness low.

Results inexistent.

Your tasks shouldn’t all carry equal weight.

And some of the tasks on your list may not deserve any of your time at all.

I know that it’s hard, but… that’s life.

There is a 2x2 Decision Framework.

It’s a practical way to keep your sanity intact so you can focus on your most important work.

This framework forces every task on your list into one of four categories:

1. Do Now: High urgency, high importance
​2. Schedule: Low urgency, high importance
​3. Delegate: High urgency, low importance
​4. Delete: Low urgency, low importance

​I see many people gamifying tasks, feeling good about writing down another tick, done. But then, they get frustrated because they don’t see results.

Your time and energy are your most precious assets.

Wasting your time ticking boxes for a momentary reward of dopamine is not going to bring you closer to your objectives.

Sticking to what’s important is.

It’s hard. It works.

You’ll thank me for that.

So, next time that you have your inbox full of messages where you are CC… think of which quadrant that task is… Then, press DELETE.

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