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It’s one of those images that were hidden. They remained unnoticed to me until two and a half years ago… when my child was born. Cigarette butts. You see them on the floor on every street, on every public square, on every children playground, in Spain. Despite signals. Despite campaigns by the government. Despite science. Despite basic education. Despite the ability to read the “smoking kills” of every package. People are attached to old habits despite they know they are bad. No matter what you try to persuade, they won’t change. They are doomed. They are condemned. The same happens in other aspects of life, not just that unhealthy habit. Getting attached to toxic couple. Getting attached to toxic jobs. Getting attached to poisonous pay checks. Never looking for a way out… That is evident many times. You have the signs. The information. The models. And still… you won’t use that way out. Don’t believe me? Here you are a sign. ​Even you can make money in real estate. ​ PD 1: If you liked this email, don't keep it in secret and forward it to a friend. They will thank you enormously one day. PD 2: If somebody has sent you this email and you want to receive emails like this yourself, visit vicentevalencia.com PD 3: If you want unsubscribe, click the link below. |
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In July 1969, Neil Armstrong and Buzz Aldrin were descending towards the Moon. Then their computer started displaying alarms. 1202 An excellent moment to discover that a number means absolutely nothing to you. Imagine being in Mission Control. Two men approaching the lunar surface. An alarming computer. And someone asking whether they should continue. Perhaps you could open with: “Thank you. That’s a very interesting question.” Fortunately, NASA had Jack Garman supporting guidance officer...
In 1628, Sweden launched a magnificent warship. The Vasa. Built to impress. Which it did. Then it sank. Which was less impressive. Before the maiden voyage, thirty men had been asked to run backwards and forwards across the upper deck to test its stability. XXI sophistication… No joke… Today, we pute trucks full of rocks on new bridges… Well… The ship rolled so badly that the test had to be stopped. You would think this may… have triggered a discussion. At least something like: Let’s not...
The government wanted fewer rats. So it paid people to kill them. People started breeding them. Unattended consequences are called today. Or wrong clauses and incentives, as it should be. Hanoi. 1902. The French colonial authorities had a rat problem. And a solution that looked perfectly sensible. Pay a bounty. Require proof. Count the results. Lovely. But… There was just one small detail. The proof was a tail. Not a dead rat. Apparently, nobody thought that distinction would become...