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You'll ignore the signs
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It’s one of those images that were hidden. They remained unnoticed to me until two and a half years ago… when my child was born. Cigarette butts. You see them on the floor on every street, on every public square, on every children playground, in Spain. Despite signals. Despite campaigns by the government. Despite science. Despite basic education. Despite the ability to read the “smoking kills” of every package. People are attached to old habits despite they know they are bad. No matter what you try to persuade, they won’t change. They are doomed. They are condemned. The same happens in other aspects of life, not just that unhealthy habit. Getting attached to toxic couple. Getting attached to toxic jobs. Getting attached to poisonous pay checks. Never looking for a way out… That is evident many times. You have the signs. The information. The models. And still… you won’t use that way out. Don’t believe me? Here you are a sign. ​Even you can make money in real estate. ​ PD 1: If you liked this email, don't keep it in secret and forward it to a friend. They will thank you enormously one day. PD 2: If somebody has sent you this email and you want to receive emails like this yourself, visit vicentevalencia.com PD 3: If you want unsubscribe, click the link below. |
Vicente Valencia
Weekly insights on how to perform when it matters | High-stakes decisions. Real situations. No BS. | 👇JOIN +2k readers 👇
Most contractors enter a negotiation with the wrong assumption. They think: “The agency has the money. The agency has the power. The agency has the contract. So the agency has all the leverage.” Not in their dreams… In PPPs and major infrastructure projects, agencies also carry something very heavy: Loss aversion. They do not want a project failure. They do not want the Minister asking questions. They do not want the newspaper headline. They do not want the contractor collapsing. They do not...
January 2009. Tropicana, PepsiCo’s orange juice brand, was the undisputed leader in the US. Its flagship product, Pure Premium, was generating more than $700 million a year. A beautiful business. So what does a company do when everything is going really well? Sometimes, it overthinks. And screws it up. Someone in an office decided that the old packaging, the iconic orange with a straw stuck into it, was outdated. It needed to be modernised. It needed to be brought into the present. You know...
Look. Capital does not flow into PPPs because the project is important. Or because the Government wants it. Or because the infrastructure is badly needed. This is something many get wrong. Capital flows when the project makes sense. When revenues are clear. When risks sit with the parties best able to manage them. When governance works. When the financial model survives serious scrutiny. When the documents answer difficult questions before investors ask them. In summary, when money can...