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You'll ignore the signs
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It’s one of those images that were hidden. They remained unnoticed to me until two and a half years ago… when my child was born. Cigarette butts. You see them on the floor on every street, on every public square, on every children playground, in Spain. Despite signals. Despite campaigns by the government. Despite science. Despite basic education. Despite the ability to read the “smoking kills” of every package. People are attached to old habits despite they know they are bad. No matter what you try to persuade, they won’t change. They are doomed. They are condemned. The same happens in other aspects of life, not just that unhealthy habit. Getting attached to toxic couple. Getting attached to toxic jobs. Getting attached to poisonous pay checks. Never looking for a way out… That is evident many times. You have the signs. The information. The models. And still… you won’t use that way out. Don’t believe me? Here you are a sign. ​Even you can make money in real estate. ​ PD 1: If you liked this email, don't keep it in secret and forward it to a friend. They will thank you enormously one day. PD 2: If somebody has sent you this email and you want to receive emails like this yourself, visit vicentevalencia.com PD 3: If you want unsubscribe, click the link below. |
Vicente Valencia
Weekly insights on how to perform when it matters | High-stakes decisions. Real situations. No BS. | 👇JOIN +2k readers 👇
Some time ago I talked about a kind of message. One like this one: "It’s interesting what you say, I even read you every day, but I would never buy anything from you because I don't believe I can learn what you know without going through what you've been through." OMG… And then, you wonder why there are adults that cannot tie their shoes… or get any success in life. I'll tell you something crazy: knowledge can be recorded. And another: it can be transmitted. And the last one: whatever you...
Most contractors enter a negotiation with the wrong assumption. They think: “The agency has the money. The agency has the power. The agency has the contract. So the agency has all the leverage.” Not in their dreams… In PPPs and major infrastructure projects, agencies also carry something very heavy: Loss aversion. They do not want a project failure. They do not want the Minister asking questions. They do not want the newspaper headline. They do not want the contractor collapsing. They do not...
January 2009. Tropicana, PepsiCo’s orange juice brand, was the undisputed leader in the US. Its flagship product, Pure Premium, was generating more than $700 million a year. A beautiful business. So what does a company do when everything is going really well? Sometimes, it overthinks. And screws it up. Someone in an office decided that the old packaging, the iconic orange with a straw stuck into it, was outdated. It needed to be modernised. It needed to be brought into the present. You know...