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It’s one of those images that were hidden. They remained unnoticed to me until two and a half years ago… when my child was born. Cigarette butts. You see them on the floor on every street, on every public square, on every children playground, in Spain. Despite signals. Despite campaigns by the government. Despite science. Despite basic education. Despite the ability to read the “smoking kills” of every package. People are attached to old habits despite they know they are bad. No matter what you try to persuade, they won’t change. They are doomed. They are condemned. The same happens in other aspects of life, not just that unhealthy habit. Getting attached to toxic couple. Getting attached to toxic jobs. Getting attached to poisonous pay checks. Never looking for a way out… That is evident many times. You have the signs. The information. The models. And still… you won’t use that way out. Don’t believe me? Here you are a sign. ​Even you can make money in real estate. ​ PD 1: If you liked this email, don't keep it in secret and forward it to a friend. They will thank you enormously one day. PD 2: If somebody has sent you this email and you want to receive emails like this yourself, visit vicentevalencia.com PD 3: If you want unsubscribe, click the link below. |
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Your client does not want another consultant. They want to walk into the next Board meeting knowing the project is under control. They want difficult decisions made early. Commercial risks understood. Contractors challenged. Stakeholders aligned. And no nasty surprises buried in a 200-page report. They do not aspire to manage complexity better. They aspire to make complexity disappear. That is the job. I learnt that the hard way… inspiration below. Once that you apply the lessons of those...
Gillette had taken razor technology to the point of absurdity. Five blades. Lubricating strips. Precision trimmers. Suspension technology. Even quantum anti-ageing effect on your skin. The biggest stars in sport and Hollywood to advertise them. And, of course, charged accordingly. Michael Dubin, today’s story hero, was tired of the whole thing. Tired of paying ridiculous prices for razor cartridges. Tired of having to ask a supermarket employee to unlock a glass cabinet every time he needed...
You arrive on Monday. You open your inbox. There are 63 unread emails. Three say “urgent.” Two contain decisions that should have been made six weeks ago. The contractor is waiting for an instruction. The public agency is waiting for more information… delaying an approval that you desperately need. The lenders are waiting for extra information to give you the blessing for a zero-cost unsubstantial change. And your team is waiting for you. You open the programme. The completion date has not...