I talk about Personal Growth, Management, Infrastructure and More | 👇JOIN +2k readers 👇
Innocent form of exaggeration
|
“The final key to the way I promote is bravado. I play to people’s fantasies. People may not always think big themselves, but they can still get very excited by those who do. That’s why a little hyperbole never hurts. People want to believe that something is the biggest and the greatest and the most spectacular. I call it truthful hyperbole. It’s an innocent form of exaggeration—and a very effective form of promotion” Donal Trump – The art of the deal At the end of this week, I’ll double the price of the book below. There is no bravado. No exaggeration. Those are my real numbers. If you don’t get any idea after reading it, you’ll have to seek professional help… well… maybe this is the little hyperbole that you needed, right? Have a great Monday!
PD 1: If you liked this email, don't keep it in secret and forward it to a friend. They will thank you enormously one day. PD 2: If somebody has sent you this email and you want to receive emails like this yourself, visit vicentevalencia.com PD 3: If you want unsubscribe, click the link below. |
Vicente Valencia
I talk about Personal Growth, Management, Infrastructure and More | 👇JOIN +2k readers 👇
Ice cream. Free ice cream. This Friday was a hot, sunny day, and they guys could have not chosen a better moment. Lunch time in the business area of the city. Opening day. New shop. Very well known and delicious ice creams. I could not believe my eyes. The queue went over the corner. Expected waiting time: between 30 and 45 min. The square was full of people. No doubt, brilliant marketing campaign. If you already discover the trick around Santa and the Three Wise Men, you probably know that...
Last year, talking with a big guy in a big company, he showed me their offices. “Look at all the meetings,” he said. “They’re working hard.” As a consultant now, I’m always curious and put into test what I’ve learned the hard way through the years. And let me tell you some data. Studies show that the average employee is only truly productive for about 60% of the workday. In office jobs that translates to roughly 2 hours and 53 minutes of focused work out of 8 hours. Same hours. Much less real...
Too many products. Too many versions. Too much confusion. And the CEO comes back. He walks into a product meeting. Engineers proud. Slides prepared. Roadmaps built. He listens. And listens. And listens. Then he walks to the whiteboard. Draws a simple 2x2 grid. Consumer / Pro. Desktop / Portable. “That’s it,” he says. Everything else? Gone. Not optimized. Not restructured. Killed. In one meeting, he cut roughly 70% of the product line. Imagine the room. Years of work. Teams built around those...