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“The final key to the way I promote is bravado. I play to people’s fantasies. People may not always think big themselves, but they can still get very excited by those who do. That’s why a little hyperbole never hurts. People want to believe that something is the biggest and the greatest and the most spectacular. I call it truthful hyperbole. It’s an innocent form of exaggeration—and a very effective form of promotion” Donal Trump – The art of the deal ​ At the end of this week, I’ll double the price of the book below. There is no bravado. No exaggeration. Those are my real numbers. If you don’t get any idea after reading it, you’ll have to seek professional help… well… maybe this is the little hyperbole that you needed, right? Have a great Monday! ​
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Mega-projects don’t just overrun. They overrun lives. Ask South Africa. Medupi and Kusile were supposed to be the big solution. Two giant coal plants. Massive capex. Enough power to stop load-shedding and unlock growth. On paper? Glorious. In reality? A masterclass in how to blow up trust. Design issues. Rework. Delays measured in years, not months. Costs ballooning into the tens of billions of rand. Every extra year of delay? More load-shedding. More diesel. More businesses dying quietly....
Most governments treat their main airport like a toy.A prestige project.A political trophy.A place to cut ribbons and hire cousins. The perfect picture for LinkedIn. Egos don't get a better chance to shine. Bogotá did that for years.And the result was the "before" picture. Congested terminal.Old infrastructure.Chaos on peak days.And zero money to fix it properly. Then in 2007 they did something different.They gave El Dorado to people who actually had skin in the game... Crazy! A...
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