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“The final key to the way I promote is bravado. I play to people’s fantasies. People may not always think big themselves, but they can still get very excited by those who do. That’s why a little hyperbole never hurts. People want to believe that something is the biggest and the greatest and the most spectacular. I call it truthful hyperbole. It’s an innocent form of exaggeration—and a very effective form of promotion” Donal Trump – The art of the deal At the end of this week, I’ll double the price of the book below. There is no bravado. No exaggeration. Those are my real numbers. If you don’t get any idea after reading it, you’ll have to seek professional help… well… maybe this is the little hyperbole that you needed, right? Have a great Monday!
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One of my fauvorites… A toll road PPP. Beautiful business model. Traffic studies. Economic growth projections. Sophisticated demand modelling. Consultants everywhere. Like queuing for free ice-cream… The road opened in 2007. The project was the South Bay Expressway SR‑125 toll road. Everything looked perfect on paper. Except for one small detail. Drivers. They didn’t show up. The financial model predicted tens of thousands of vehicles per day. Reality? Sometimes traffic was 70–80% lower than...
Still in the UK. Now, a hospital PPP. Large. Modern. Shiny. Hundreds of millions invested. Years of planning. Procurement. Financial close. Construction. Finally… The building was delivered. Or so everyone thought. The project was the Royal Liverpool University Hospital PFI project. New hospital. Supposed to open in 2017. There was only one small problem. The building could not be used. Fire safety defects. Structural issues. Incomplete works. Entire sections of the hospital had to be torn...
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