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“The final key to the way I promote is bravado. I play to people’s fantasies. People may not always think big themselves, but they can still get very excited by those who do. That’s why a little hyperbole never hurts. People want to believe that something is the biggest and the greatest and the most spectacular. I call it truthful hyperbole. It’s an innocent form of exaggeration—and a very effective form of promotion” Donal Trump – The art of the deal ​ At the end of this week, I’ll double the price of the book below. There is no bravado. No exaggeration. Those are my real numbers. If you don’t get any idea after reading it, you’ll have to seek professional help… well… maybe this is the little hyperbole that you needed, right? Have a great Monday! ​
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I receive their email religiously every week. They fabricate and install curtains. You don’t expect to be renewing those things every week. Nor every year. But here they are, sending those emails weekly. On the other hand, I tried to look for 15 min for the guys that do the shampooing of my carpet. That’s something that you should be doing twice or so a year. Not an email. And still… is there anything more recurrent / certain? Probably yes, but it’s Sunday and I have the brain focused on...
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