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Innocent form of exaggeration
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“The final key to the way I promote is bravado. I play to people’s fantasies. People may not always think big themselves, but they can still get very excited by those who do. That’s why a little hyperbole never hurts. People want to believe that something is the biggest and the greatest and the most spectacular. I call it truthful hyperbole. It’s an innocent form of exaggeration—and a very effective form of promotion” Donal Trump – The art of the deal At the end of this week, I’ll double the price of the book below. There is no bravado. No exaggeration. Those are my real numbers. If you don’t get any idea after reading it, you’ll have to seek professional help… well… maybe this is the little hyperbole that you needed, right? Have a great Monday!
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Vicente Valencia
Weekly insights on how to perform when it matters | High-stakes decisions. Real situations. No BS. | 👇JOIN +2k readers 👇
Talking to good friends in Ferrovial and health & safety, we end up comparing cultures. Comparing projects. And disasters… UK. In the 2000s. Heathrow Airport Terminal 5 Budget: more than £4 billion Big… very big project, with lots of complexities and workers. Every engineer knows that… If something went wrong… it wouldn’t be small. So, they treated safety like a system… for real. Not a slogan. Daily briefings. Clear reporting lines. No ambiguity on responsibility. And… Anyone could stop the...
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I’m reviewing a project right now. A mess. Close to failure. Fixing situations like this… is my bread and butter. But the real question is not: “How do we get out of this sh*t?” It’s: “How did we end up here… again?” Because this is not random. Every country has it. Every sector repeats it. And no… it’s not because people are stupid. Governments hire smart people. Companies bring top talent. Advisors look impressive on paper. And still… Same problems. Same patterns. Same endings. So what’s...