I talk about Personal Growth, Management, Infrastructure and More | 👇JOIN +2k readers 👇
Innocent form of exaggeration
|
“The final key to the way I promote is bravado. I play to people’s fantasies. People may not always think big themselves, but they can still get very excited by those who do. That’s why a little hyperbole never hurts. People want to believe that something is the biggest and the greatest and the most spectacular. I call it truthful hyperbole. It’s an innocent form of exaggeration—and a very effective form of promotion” Donal Trump – The art of the deal At the end of this week, I’ll double the price of the book below. There is no bravado. No exaggeration. Those are my real numbers. If you don’t get any idea after reading it, you’ll have to seek professional help… well… maybe this is the little hyperbole that you needed, right? Have a great Monday!
PD 1: If you liked this email, don't keep it in secret and forward it to a friend. They will thank you enormously one day. PD 2: If somebody has sent you this email and you want to receive emails like this yourself, visit vicentevalencia.com PD 3: If you want unsubscribe, click the link below. |
Vicente Valencia
I talk about Personal Growth, Management, Infrastructure and More | 👇JOIN +2k readers 👇
Yesterday, a student told me:“ You’re selling this for peanuts.” He’s right. I know it. But when something is working… when things are flowing… You don’t touch it. At least, that’s what they say. But here’s the problem: Underpricing is not generosity. It’s positioning. And I’m done positioning this as cheap. So yes…I’m breaking the rule. I’m increasing the price of everything in the academy. All of it. Today, you can still get in at the current price. Tomorrow? You’ll pay double. For example,...
It was under control. Of course it was. April 15, 2019. Semana Santa, aka, Easter… again. The most iconic cathedral in Europe. Notre-Dame Cathedral Under renovation. Experts on site. Protocols in place. And then… Fire. Not a small one. Not, it was not a “candela”… but a catastrophic one. The roof gone. The spire collapsing in front of the world. Millions watching it live… with popcorns. Oups… This was not an abandoned building. This was not chaos. This was a controlled environment. Or at...
They opened it. And it collapsed. Just like that. March 2018. Florida. Around these “Easter” days. A brand-new pedestrian bridge at Florida International University pedestrian bridge. Award-winning design. Fast-track construction. Public praise. And six people dead. Just like that… Cracks had already appeared. Not hidden. Not subtle. Visible. I repeat… f**** visible. Engineers saw them. Discussed them. And decided there was no safety issue. Hours later… it collapsed. Let me translate this...