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80% of the books you read out there are a waste of time. This is still much better than the number of movies: 95%. Or the number of TV shows: 100%. ​ But from time to time, you find good stuff. ​ One of the problems I see today in many people is their will to overachieve. They go to a congress, present volunteer to a group of whatever, but then, they need to go to the hairdresser, pass the inspection of their car, they have to go to the Christmas party of their company, the Christmas party of their group of friends, also the group of other friends, and the group of the group of a thinking group. Never forget to buy gifts to children, nieces, the cats of the neighbours, etc. ​ Greg McKeown in his book Essentialism said that the pressure to “do more” is often self-inflicted. We find things to do (aka excuses) to delay what is important. What makes us happy. What makes us growth, personally and financially. ​ Greg says that we should do fewer things, but better. Stack small wins in essential areas. ​ It does not make sense to be in a party but not being there because you are waiting for an important email that says what you know it was going to say, but you’re anxious about that and you can’t stop reading and your mind can’t stop worrying about it. ​ “Priority” means 1 thing. Just 1. ​ As Greg says: “Give yourself permission to stop trying to do it all, to stop saying yes to everyone.” ​ These and other pieces of advice can be found below.
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They say that if you don’t get haters, it’s because you are unnoticed. They also say that if you don’t get sued, it’s because you are not achieving anything valuable. I may be talking a little personal here. But, apply this to the PPP world and you’ll get the same pattern. If you are an agency and some people don’t dislike you, you’re probably being average. You’re a kind of Care Bear, an Osito Amoroso. Spreading love. Fearful of upsetting anybody. You’re average in Averageland. And if you...
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