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First… Why should you care? Over and over, we have heard from our parents or at school the same story. Study hard. Get a good degree. With the good degree, a good job. Then, work hard. That’s the perfect receipt to be permanently frustrated about how little money you make, and how much money others make. No matter if you are an operator or a CEO. The money that you make out of selling your time never tastes fulfilling. If you care about that, you should continue your education until you die. Not more degrees necessarily. But just more experience. You need to expose yourself to new things. You need to learn new things. And why? Just to have more options. Knowing every day more and more about less and less is also following the path of slavery. You limit the companies you can work for. You limit the positions you can work on. And if you didn’t take care of your finances… You limit enormously the offers that you can accept for that job in that company. So, continuing your education, trying new things, get exposed to new people, thinking, mindsets, businesses, opinions, etc. is just a way to give you more options. If you click below, you can access to myself, to my thinking, to my mindset, to my businesses, opinions… etc. One lesson every week. In this week’s lesson, you make learn a way to ask for a big promotion… Just a way. Just more options. Enjoy. ​Join my mentorship - Only $24.90 - LAUNCHING PRICE​ By the way... There is an AI machine that says that you may like what's below. PD 1: If you liked this email, don't keep it in secret and forward it to a friend. They will thank you enormously one day. PD 2: If somebody has sent you this email and you want to receive emails like this yourself, visit vicentevalencia.com PD 3: If you want unsubscribe, click the link below. |
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January 2009. Tropicana, PepsiCo’s orange juice brand, was the undisputed leader in the US. Its flagship product, Pure Premium, was generating more than $700 million a year. A beautiful business. So what does a company do when everything is going really well? Sometimes, it overthinks. And screws it up. Someone in an office decided that the old packaging, the iconic orange with a straw stuck into it, was outdated. It needed to be modernised. It needed to be brought into the present. You know...
Look. Capital does not flow into PPPs because the project is important. Or because the Government wants it. Or because the infrastructure is badly needed. This is something many get wrong. Capital flows when the project makes sense. When revenues are clear. When risks sit with the parties best able to manage them. When governance works. When the financial model survives serious scrutiny. When the documents answer difficult questions before investors ask them. In summary, when money can...
Look. Leverage is not only what you can actually do. It is what the other side believes you can do. That matters. Especially in big infrastructure projects and SPVs. Every contractor, operator, supplier, authority and shareholder is constantly assessing two things: What can they gain? And what could they lose? Find that out, and you start negotiating properly. Not emotionally. Not aggressively. Properly. You understand what matters to them. You understand what they fear. And you use that...